Amazon Updates Its iOS App With AR Shopping Feature

Amazon's mobile app gets new AR shopping feature

Amazon has become a sort of one-stop-shop when it comes to buying just about anything you can imagine from clothing to furniture to electronics to food to vehicle parts. AR View isn't a toolkit for developers to make Amazon-friendly AR apps - it's a feature in their own app with which Amazon can sell products.

The AR View feature of the Amazon iOS app uses Apple's ARKit SDK meant to make it easier for developers to bring augmented reality functionality to their mobile apps.

AR view offers similar functionality to the Ikea Place app, which lets you virtually place furniture in whatever space you're decorating-even a subway platform. They can then select from thousands of items - from living room, bedroom, kitchen and home office products to electronics, toys and games, home décor and more. It also wouldn't be surprising to see AR View roll out to other parts of the app in the future, such that if you're viewing the product page for an Amazon Echo, for example, there will be a button that allows you to instantly view the item in AR. Now Amazon is doing the same thing with a feature in their app called AR View. Check out Amazon's Electronics Gift Guide and get a head start on your holiday gift planning and shopping.

Amazon is not the first company to turn to AR as a home decor tool.

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