Mixed results for Black Friday footfall

Mixed results for Black Friday footfall

According to data from Adobe Digital Insights, which tracks 80% of online spending at America's 100 largest retail websites, Cyber Monday will be even bigger than Black Friday, bringing in as much as $6 billion in digital sales.

Thanksgiving Day e-commerce sales totaled $2.87 billion, up 18.3% year-over-year (YoY).

Adobe Analytics, meanwhile, saw a 17.9% rise in the dollar value of online sales on Black Friday and Thanksgiving, to $7.9 billion.

A meager dip is good news for traditional retailers.

Reports of shots fired inside busy NY mall, shoppers evacuated
State Police say they received reports of possible shots fired at the Galleria at Crystal Run just after 3 PM Sunday. The victims were transported to Orange Regional Medical Center to receive treatment and are expected to survive.

"Last year, sales were pulled forward by the increased November activity, and as we move into December, we're expecting to see a repeat of last year's pattern with footfall slow to build, after Black Friday has taken the stuffing out of bargain-hunters, but we're predicting a resurgence of activity in the last week before Christmas".

While Black Friday has evolved from a single day of massive sales to a whole season of them, it is still the busiest shopping day of the year.

ShopperTrak senior executive Brian Field released a statement on the debate over the decline in in-store retail shopping.

Springboard says that consumers have grown wise to the fact that discounting continues after Black Friday. The research firm had previously reported Cyber Monday sales of $3.45 billion past year but restated that figure to $5.6 billion following a change in its methodology of calculating sales. Big-box retailers Wal-Mart and Target's shares increased by less than 1 percent. But Salesforce, surveying the signs so far, claims that "when it comes to holiday shopping, shoppers now overwhelmingly choose digital".

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