Amazon Prime Video finally lands on the Apple TV

There's No Great Reason to Buy an Amazon Fire TV Anymore

Although that doesn't explain why Amazon has also pulled those Nest products. Most of the companies making these devices also have their own streaming services. But you'll still have options. Unless a truce is reached, YouTube will stop working on Fire TV on January 1. If that happens, Fire TV owners can still watch on a phone, tablet or personal computer. As the world's largest online retailer, Amazon has tremendous sway over what people buy, while the results delivered by Google's ubiquitous search engine often help determine what people do on and off the web.

For those willing to abandon Fire TV, just about any other device will play YouTube. In fact, it was at WWDC 2017 in June that the company first told users to expect Amazon Prime Video on Apple TV.

YouTube was never the centrepiece of Fire TV, to begin with.

"But Amazon doesn't carry Google products like Chromecast and Google Home", they went on, "doesn't make Prime Video available for Google Cast users, and last month stopped selling some of Nest's latest products".

The device has Amazon's Alexa voice assistant built-in. Both offer hundreds of channels in addition to the big three.

Apple has a lot of plans for the Apple TV. Again, HDR video is slowly coming.

A tit-for-tat move, as Amazon refuses to sell many of Google's products that compete with its own products on its retail website. Amazon on its part is trying to sort things out with Google. That's it. There's no optical audio output or any other socket, which is a shame because there's certainly room for an HDMI passthrough, which would come in useful for cramming multiple 4K devices into a potentially limited number on the back of your TV. And although Apple's services business is growing, it doesn't have much overlap with the core offerings of Google and Amazon. It's pricey, starting at $179, but comes with 4K and HDR.

The app officially started to roll out to Apple TV devices.

The shield is powerful and designed with gamers in mind; one feature allows screen sharing of gameplay. It's intended more for storing installed apps and games. And, trust me, if you don't have multiple 4K sources already, you will do soon. All you have to do is install the app. Given the delay, you might have expected Apple to take the softly softly approach, but far from it; with its latest streaming, Apple is fully embracing the 4K revolution.

The Ultra's remote has a headphone jack, so you can watch TV without waking up roommates.

The key upgrades for the Apple 4K TV are all on the inside. It's also possible, with a few extra clicks for confirmation, to display your iCloud photos onscreen. Though an iPhone isn't required, Apple TV will be most useful with one. According to eMarketer, the Roku ($30) is the most popular streaming device in the U.S.

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