Instagram's Distinct Messaging App Could be A victor

Instagram Direct

If you download Direct, your Instagram inbox will be scrubbed from the main app. The new app suggests that Facebook sees more potential in Instagram's messaging features, which began as a bit of an afterthought. Installing Direct will give you access to exclusive filters, and the usual Instagram features like Boomerang.

Speaking to The Verge, Instagram product manager Hemal Shah said: "We want Instagram to be a place for all of your moments, and private sharing with close friends is an important part of that".

The app consists of three screens.

Like its parent company Facebook, moving Direct out of its core app could turn out to be quite successful for Instagram in the long run.

Direct has been launched for testing on Android and iOS in six countries: Israel, Chile, Italy, Portugal, Turkey, and Uruguay.

Interestingly, Instagram is also including a quick way to switch between the Direct app and Instagram proper. You will be happy to know that for the new app, Instagram includes four new filters including one that censors your speech when you least expect it, and another that superimposes your mouth over your mouth (yes, it is as odd as it sounds).

Direct, which now opens to the camera in a similar way as to how the other social media photo-based platform Snapchat does. Direct is a new Instagram companion app to send and receive messages. A swipe left shows your Instagram profile screen settings and frequently used shortcuts, and a swipe right opens your messaging inbox. As the report notes, it's similar to what Facebook did with its Messenger function in 2014, when it turned off chatting inside its main app and broke out the feature.

As a messaging-first experience, Direct becomes Facebook's third service of its kind, beyond the aforementioned Messenger and WhatsApp. A swipe down in this pane will reveal a text field with a gradient background in case you just wanna type something up for someone. "To make it easier and more fun for people to connect in this way, we are beginning to test Direct - a camera-first app that connects seamlessly back to Instagram". If you anxious this new app would make private messaging complicated, this proves it won't.

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