Apple Opens App Pre-Orders to All Developers

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Now you can make your new apps available for pre-order on all Apple platforms.

Although it's still all within Apple's control, this new pre-order system represents a step forward in opening up the App Store to more varied use cases. Developers can put out their apps on App Store for pre-order, 90 days in advance. After putting them out on pre-orders, users will be able to see the app on App store and also order them. Developers will be presented with Pre-Orders section if their app has never been published on the App Store. Once your app is released, customers will be notified and it will automatically download to their device. That apart the pre-order notification for the app should start being displayed shortly. Now Apple is joining in and allowing iOS, macOS, and tvOS apps to be pre-ordered.

The timing of the releases and the promotion speak to at least a slightly improved relationship between Amazon and Apple, both who need each other to publicize their competing products in an increasingly opposing market of streaming entertainment services.

The feature is available on all the version of the app store.

The Cupertino company is now allowing developers to choose between various durations for introductory pricing, and also free trials where they can choose to offer anywhere between 3 days and up to a year.

Once an app which was marked as available for pre-order is made public, the app will automatically download on a users device and they will be billed. We actually saw a preview of this pre-order system back when Super Mario Run was preparing for release previous year. iOS users could request a notification for release and clearly Apple decided it was worthwhile expanding that system into a full pre-order solution for all three of its operating system platforms. It seems as though that may have been the precedent to the new pre-order feature. They won't be charged until the app downloads.

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