Unlock Access to On-Demand Listening Experiences

Pandora's free users can now listen to music on demand after they watch an ad

And if you were someone who didn't subscribe to a premium service like Spotify or Apple Music, you probably ran right into the arms of YouTube to hear that new song - where the economics for music labels have historically been pretty bad. Many streaming services let you listen for free, which has helped curb the need for ...

This trial of Pandora Premium, if you'd like to call it that, is available to free and Plus users.

Here's how it works: You watch a video ad, then you get access to on-demand (and other premium features) for a certain amount of time before Pandora transitions you back into its free version.

The most annoying thing about free Pandora was that you couldn't immediately hear that new single from a music superstar.

Pandora's impressive user base aside, the streaming site's financial woes remain an ongoing concern as the company has been losing money for quite some time now.

If you still haven't settled on a streaming music service, Pandora has something to show you: it's now letting people in the U.S. try its Premium service - which usually costs $9.99 a month - at no charge... well, almost.

For over a decade, the biggest complaint I've heard about internet radio juggernaut Pandora is this: you can't play songs on demand. "What we're excited about is delivering on that need and doing it for ad-supported listeners".

From today, when free users of the service search for a song, album, or playlist they will be presented with the option to view a video advertisement for 15 seconds. This includes uninterrupted listening, listening to any music they want, build playlists and queueing up songs.

Pandora's chief executive officer Roger Lynch cited the requests of Pandora's ad-supported users for direct access to music in getting the feature off the ground. There are no ads during playback after you watch that initial video, but if you search for a new piece of content within the app or click on an email or social media link for a specific album or track, you'll have to watch a video ad before you can play it.

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