Google eyeing brick and mortar stores in India to push Pixel

Google eyeing brick and mortar stores in India to push Pixel

The report further highlights that at least two prominent malls in India said that they have received requests for space to set up Google stores.

It is pertinent to point out that it is not as if Google will be going the brick and mortar model for the first time. One of them said that Google has such plans to open stores or as he said, "experience centres" in India, while the second person said that Google is considering it, adding to which the third person revealed that Google has hired a senior Apple executive to plan this. "They got a flavour of how physical stores are also important because you can't explain numerous features online". Unsurprisingly, selling Pixel 2 smartphones will be a key area of focus, though other products in Google's lineup will also be available. They even created a dark room at some locations, to show how good the recent flagships are when it comes to low-light photography.

Unlike in the US, Google in India hasn't made much of an effort to actively promote its Pixel smartphones among consumers. One source is saying that Google's physical stores may open their doors as soon as the second half of next year. Android phone-brands Xiaomi, Motorola, which are touted as the torch bearers of the online flash sales in India, are ramping up offline shops across India with Mi Homes and Moto Hubs (exclusive and also JV with Poorvika Mobiles), respectively to increase market share and challenging the Samsung's long reign in India.

Google Pixel is over a year-old device, but Indian customers are largely unaware of this brilliant smartphone. Opening Google's stores will not just boot the Pixel smartphones sales, it is being expected that they will sell Chromebook Pixel, Google Home, Google Home Mini, Chromecast, Chromecast Ultra, and Daydream View as well.

It is not clear whether Google is planning to the same in other countries or not, but in the US, Google already has two pop-up stores in New York City and Los Angeles.

Retail stores are the ideal platform for increasing awareness of Google's hardware ecosystem.
The likes of Samsung, Apple and Xiaomi have their stores run by other franchises in India. "We had done two stores as part of the pilot and then we could not proceed with the project as they did not meet with our desired objectives", said Chief Executive of Spice Connect, Dilip Modi. Joining the bandwagon is Apple too, who is planning to launch its own series of stores all over India.

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