Facebook Is Gobbling Less of Users' Time

Facebook to Promote More Local News Stories

To increase connections and human interaction, Zuckerberg said the company would focus on expanding services that users already prefer, like Marketplace and Facebook groups.

Meanwhile the social media giant is coming down solidly in favor of the "mainstream media" as opposed to smaller, independent and more conservative news platforms. Meanwhile, in Canada and the US the number of daily active users fell by 700,000 compared to the third quarter of 2017. The company has offered numerous solutions to its abuse problems thanks to several News Feed algorithm tweaks and the promise to hire more human moderators, but so far most of those efforts have fallen flat. Over the past year, Facebook has been the center of controversy over fake news, Russian ads aimed to disrupt the 2016 U.S. elections, and its overall policies on what content people can post on the platform.

Facebook added to jitters after the bell on Wednesday when, in its earnings report, it said that at the end of previous year time spent by users had fallen by about 50 million hours a day.

Facebook this week announced it will deliver more local news to US users in its latest effort to manage the flow of information on the enormously-influential social network.

Mark Zuckerberg warned in January that radical changes he's making to return Facebook to its roots connecting friends and family would curtail how much time people spend there. With all the problems Facebook is facing, reworking the News Feed to demand less attention from users could be unsafe.

Facebook reported a big jump in profits even though people are spending less time on the world's biggest social network. Although, Facebook had an impressive year of performance in 2017 with Zuckerberg stating, "2017 was a strong year for Facebook in many ways".

Krewell cited President Trump's favorite platform, Twitter, as an example. Going forward, Zuckerberg said Facebook would measure success by how many of those interactions take place on Facebook.

Facebook faces a more fundamental problem than the ones company officials cited, suggested Midia Research analyst Mark Mulligan, in a Thursday post.

Instead of playing defense, Facebook made a decision to disrupt itself to the point where the company owns 49 percent of the global market share of that space, and 77 percent of Facebook's total audience now uses at least one global messaging app.

Facebook said profits in the final three months of past year climbed 20 per cent to US$4.26 billion (S$5.59 billion). Hitting 800 million monthly active users and 500 million daily active users in September, the photo- and video-sharing app is undeniably in the midst of strong growth.

So is this about time better spent, or time spent elsewhere?

David Jones is a freelance writer based in Essex County, New Jersey.

But Facebook is an advertising business, and advertising demands time and attention.

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