What to expect at the Apple March 27 event in Chicago

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By Nirnjan Regmi

LG displays are said to be making their way to this year's iPhone X Plus devices. The latest report indicates the iPhone SE 2 will sport a 4.2-inch display and will boast a bezel-less display and even the notch will be similar to the iPhone X. The rumor also claims that upcoming device from Apple will come sporting an aluminum body. According to new information, the 5.8-inch variant of the 2018 iPhone will be cheaper to manufacture, despite the OLED display.

Apple is rumored to be kicking off trial production of its three anticipated 2018 iPhone models in late Q2 2018, a bit earlier than past year.

9to5Mac, which earlier reported on the Digitimes report, said that it's possible the 6.1-inch LCD iPhone could cost customers $800. Apple's smartphones have redefined innovation with their every new device but Apple's devices have been very expensive as well, so much so that sometimes the pricing of the company seems insanely unfair.

Apple's iPhone X was a massive hit, at least during the initial days.

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Luke Lin also added that Apple took fewer OLED displays from Samsung, owing to the weak demand for the iPhone X. However, he added that Apple reached an agreement with Samsung Display ending the contract with satisfactory terms.

The analysts believes that owing to the cost reduction, Apple may position the 5.85-inch model as the cheapest of all three next-generation iPhone models.

That possibility may have caused Apple to launch two LCD iPhones and one OLED iPhone only this year. While the display on the iPhone X is extremely color accurate, it's still not quite ideal. This could be an indication for Apple fans to expect a price drop from the massive $999 price point of the iPhone X that was launched previous year. That iPhone is not the one being mentioned in the report by the analyst since that one is rumored to have a 6.5-inch edge to edge display. This shows that there's room for Apple to improve - and, frankly, improve dramatically - on this relatively annoying aspect of the iPhone X in future models.

My guess is that a $100 premium for the iPhone X Plus over the iPhone X is the most likely pricing scenario. It wouldn't surprise me, then, to see Apple carry this pricing strategy over to the new iPhone models, especially since Apple appears to be reshaping its iPhone segmentation strategy to mirror the iPad's.

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