Google Shutting down to goo.gl URL Shortener service

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Those who have never created new links over the goog.ly service will not be able to use it after 13 April 2018. First, it was used for Google Toolbar and Feedburner, but it became goo.gl and opened up to the public in September 2010. However following that, users won't be able to access other goo.gl features and its console. Both developers and users have 12 months to use the service, but if you have yet to use the shortening extension before April 13, you can figure using it after that. Therefore, for any non-developers who have been using Google short URL service actively for some time may find Google's decision to shut down URL shortening service quite disappointing. Instead, the shortened link will just act as though it is a generic URL link. However, users can export their link information from the goo.gl console. He noted that Google is refocusing its efforts by replacing it with Firebase Dynamic Links, which allow users to specific locations in iOS, Android or web apps. "We're excited to grow and improve the product going forward". Sadly, this isn't an alternative for the regular user, but again, services like Bit.ly will continue to exist and deliver the same functionality you've come to expect.

In a blog post on Friday, Michael Hermanto, Software Engineer, Firebase, said, "We launched the Google URL Shortener back in 2009 as a way to help people more easily share links and measure traffic online". You can create new links with the Firebase console. After this period, all links will continue to redirect.

As for developers, FDL short links will automatically detect the user's platform and send the user to either the web or your app, whichever is appropriate.

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