Uber is launching a rental auto service inside its app

Uber is launching a rental auto service inside its app

Uber says "we want to be a better partner to city planners and regulators, so we hope this data will help give them valuable insights for the future".

"Having a greater variety of transportation modes at your fingertips helps make it increasingly easy to live without a auto".

The embattled on-demand taxi service firm Uber has announced that it has acquired the electric bike-sharing service startup JUMP Bikes, marking the company's further investment into the on-demand mobility services sector.

Users can tap the "bike" option on the app's menu, which then allows them to see nearby available bikes and reserve one.

Khosrowshahi recently explained that bike sharing is a mode of transportation that is the most affordable for some people. First piloted in San Francisco earlier this year, Uber users in DC can now find and book a JUMP pedal-assist electric bike directly from the Uber app.

And Uber is now testing rental cars through peer-to-peer car-sharing service Getaround in San Francisco.

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He said that Uber considers self-driving vehicles "part of the solution" and a long-term key to eliminating auto ownership by individuals. Uber Movement will now be available in 12 more cities: Amsterdam, Bangalore, Brisbane, Cairo, Hyderabad, Melbourne, Mumbai, Nairobi, New Delhi, Perth, Pittsburgh, and Toronto.

The expansion to include bikesharing in the Uber app is just part of the company's effort to broaden its reach beyond typical ride hailing trips.

The ride-sharing company is reportedly working on integrating the startup into the app in San Francisco. It will integrate the interface found in Getaround's mobile app into its own app. Customers will be able to select a auto, choose how many hours or days they want to drive it, and use the Uber app to unlock the vehicle with their smartphone.

Masabi, the global leader in mobile ticketing and Software-as-a-Service (SaaS) based fare collection for public transit, today announced a new strategic partnership with Uber to add public transit mobile ticketing into the Uber app. In February, the first full month of operation, Jump says the company saw around four trips for each of its 250 bikes a day at an average distance of 2.6 miles per trip.

To be sure, it's unlikely Uber will ever be able to replicate the scale of public transit, even with its many bus-like services like Express Pool.

However, as Uber looks to expands its transportation options it may lure some riders back to mass-transit. Arizona had been a key hub for Uber's autonomous project, with about half of the company's 200 self-driving cars and a staff of hundreds.

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