More details on Facebook tracking non-users off-site

Facebook CEO Mark Zuckerberg

Facebook spending on lobbying in Brussels has increased five-fold in recent years, yet CEO Mark Zuckerberg has yet to accept an invitation to face European Union lawmakers' questions following the Cambridge Analytica scandal.

Zuckerberg's refusal to answer questions has not helped his company's image either.

One of the things Facebook CEO failed to address appropriately during questioning concerns the way Facebook tracks internet users, regardless of whether they have a Facebook account, or whether they're signed into one.

"My directives to my line agencies is to provide me with a brief covering both the advantages and disadvantages of use of Facebook, the vulnerabilities that includes not just the protection of personal data, but wider social issues like security and safety of users, the time-consumption and productivity of users - especially school-age children and employees, and of course the wider issue of cybersecurity and cybercrime". The Indian government had questioned both the companies on the impact of the data breach, following which Facebook had admitted that almost 5.62 lakh people in India were "potentially affected" by the incident. Facebook said earlier this month that data of more than 87 million users may have been affected.

Many websites and apps use Facebook services to make their content and ads more engaging and relevant. It will focus its attention on apps that could have gathered data not just on those who downloaded them, but also on their friends before Facebook changed its privacy rules in 2015.

When you visit a website, your browser (for example Chrome, Safari or Firefox) sends a request to the site's server.

Facebook is also making public the answers to 40 questions through a series of blog posts named Hard Questions.

One in six of those groups was linked to Russian Federation, according to a University of Wisconsin-Madison study, and the identities of the rest of the 122 groups that are labeled "suspicious" are still unknown, an indication of the influence of "astroturf" or shell companies in USA politics.

Sure, Facebook doesn't sell the data it collects. Kaiser clarified the goal of the quizzes was to gather information by enticing users to log in using their Facebook accounts and accept a range of permissions.

Facebook Audience Network enables other websites and apps to show ads from Facebook advertisers.

Zuckerberg has also been asked to speak before the European Parliament to explain how Europeans' Facebook data may have been misused. Non-users, meanwhile, have no control over what Facebook knows about them, or what happens with that data.

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