Tesla Model 3 electric auto production halted

Tesla and SpaceX CEO Elon Musk speaks onstage at the South by Southwest festival. Musk decided to delete his Facebook account following the Cambridge Analytica scandal

An internal email from Tesla has been leaked online which reveals that Musk has now set a more aggressive production target for the Model 3 in order to meet demand.

Going from 2,000 to 6,000 in just over two months would be very optimistic if not for the fact Tesla is also introducing another shift to the production line, meaning the Model 3 will be manufactured 24/7 in Fremont. We reached out to Tesla about the email, but a representative declined to comment on it.

The Model 3 is the first mass-produced Tesla electric auto, notes CBS News.

Now, an email that CEO Elon Musk sent out to employees gives some greater insight into what changes the company has in store and outlined a new, lofty production target for the Model 3.

Last week, Elon Musk showed "CBS This Morning" co-host Gayle King the couch he sleeps on when he works late at his Tesla Model 3 factory. It is the second time since February that Tesla has halted its production line for the Model 3 at its Fremont, California plant, reports the Guardian.

Workaholic Tesla boss Elon Musk has been working under a lot of stress at work lately, pulling night shifts and sleeping in the office on a cold, cramped sofa. Musk recently admitted that "excessive automation" at the Tesla plant had contributed to what he calls "manufacturing hell" and had actually slowed down manufacturing of the crucial mass-market model.

"Another set of upgrades starting in late May should be enough to unlock production capacity of 6,000 Model 3 vehicles per week by the end of June", he added.

The company said the move was a planned production pause of up to five days.

"We see the next three months as the most critical time in Tesla's history since the Model S launch six years ago", analyst Adam Jonas said in a note to clients Wednesday.

According to Bernstein analysts, Tesla has not only automated stamping, painting and welding like most other manufacturers, but also tried to automate final assembly.

Given the long pattern of delays and renewed Wall Street skepticism, this may not seem like a bad option for the electric automaker.

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