Procter & Gamble strikes $4.2 billion deal to acquire Merck's consumer health brands

A logo of drugs and chemicals group Merck KGaA

German pharmaceutical- and chemicals producer Merck is selling its business with prescription-free medicines and dietary supplements to USA consumer goods corporation Procter & Gamble, the Darmstadt-based company told press on Thursday. The company has been under consistent pressure to improve performance with its stock price falling 13 percent in the past year. He added that consumer health is a "strong business" that deserves the "best possible opportunities" for its future development.

It also offers P&G with healthcare commercial and supply capabilities, deep technical mastery and proven consumer healthcare leadership. According to authentic sources, the reputed consumer healthcare brands added to P&G's product line through the acquisition deal are likely to improve the product portfolio quality of the firm. "The Consumer Health business of Merck KGaA, Darmstadt, Germany, brings a strong set of brands, products and capabilities, and provides an attractive and complementary footprint to further fuel growth as we continue to grow our existing leading brands". It now looks to the Merck portfolio to help drive success. The business pulled in new sales of around $911 million previous year.

The deal means Cincinnati-based Procter & Gamble, whose over-the-counter brands include Pepto-Bismol and NyQuil, acquires a business that saw 6 percent organic sales growth in 2015-2017.

Operating in 44 countries and offering more than 900 products, Merck's Consumer Health division offers a OTC products for a variety of ailments including colds, headaches and pain.

The transaction will be done through the sale of shares in a number of legal entities as well as various asset sales of Merck KGaA. As part of the transaction, approximately 3,300 employees globally, mainly from consumer health, will transition to P&G.

Market researcher Euromonitor notes that, in 2017, P&G was the ninth largest global consumer health corporation in terms of retail value.

Part of the deal includes P&G's purchase of a majority stake in Merck's consumer health care business in India, Merck Ltd.

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