IHOP or IHOB? Online Followers Confused by Restaurant's New Campaign

IHOP reveals what IHOB will stand for

IHOP changed its name to IHOb this week as the company aims to advertise for its new selection of burgers - a shift for the sit-down chain known for its breakfasts.

Today, the 60-year-old chain announced the news on Twitter.

According to the restaurants website, IHOP traces its roots back to the opening of the first International House of Pancakes restaurant in 1958 in Toluca Lake, Calif. On June 4, it announced they were flipping to "p" to a "b", but not what the "b" was going to stand for. IHOP isn't changing its name.

"You're No. 1? That's a joke/Why your ice cream machine always broke?/Why your drive-through always slow?/Why your innovation just can't grow?" the track goes. The company even dropped another bomb, relating IHOB's name change to the kind of thing a child might do to equate him or herself to some sort of superhero.

The company is adding several burgers to its menu - including a Big Brunch burger with bacon, a fried egg and browned potato on top. You can get a freakin burger everywhere. Fans immediately took to the video, already giving it 13,000 views as well as 650-plus comments within just an hour of being posted.

IHOP channeled Sesame Street on Monday as it ended speculation about its social media campaign about changing its name from IHOP to IHOb. "We've pancaked pancakes for 60 years now so it's the ideal time to start burgerin' burgers".

IHOb has been mocked mercilessly for the name change, and the Phillies couldn't help but get in on the fun.

IHOP is not actually wasting millions and millions of dollars on new signage for a brand that really would be pretty stupid if it were made permanent.

When I asked Rebelez whether IHOP was considering food-fusion menu items - remember Burger King's Whopperito or Taco Bell's Nacho Fries? - he joked that diners could order a side of flapjacks and make their own pancake burger.

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