AMC announces Stubs A-List, its new $20 subscription movie pass

AMC Theatres unveils $20-a-month rival to MoviePass

That said, Stubs A-List does have some pretty key advantages over MoviePass. You can make reservations for movies nearly any time, even if you've already seen them. Although, there was a brief period when MoviePass took away the movie-a-day package that made them famous before quickly resuming the service.

AMC Theatres chief executive Adam Aron pointedly said in a statement that AMC's program is at a "sustainable price".

In response, MoviePass tweeted that AMC's plan is 'Twice the price for 1/4 the theater network and 60% fewer movies.

Since MoviePass announced its new subscription plan last August, it immediately butted heads with AMC.

As Bloomberg reported, MoviePass, which helps feed people's film habits by giving them movie theater passes for a monthly fee, recently dropped its monthly subscription price to $9.95.

MoviePass, meet AMC's answer to theater subscription services. For example, you can only see a standard, 2D movie. In April, the company's majority owner, Helios and Matheson Analytics, acknowledged in a regulatory filing that there were doubts about MoviePass' ability to stay in business.

Other benefits include those of the AMC Stubs Premiere tier, which means free upgrades for popcorn and soda, free refills on large popcorn, express service at the box office and concession stand, no online ticket fees and 100 points for every dollar spent on the monthly fee/food and beverage spending at AMC theaters. MoviePass pays for full-priced tickets and sells them at a discounted rate in order to capitalize on user data.

The three ticket cap resets every Friday morning with no carryovers or blackouts, and subscribers can even use all three ticket slots on the same day with a two-hour gap in between each showtime. The theater chain expects the service could cost the company $5-10 million in ticket revenue in the next six months, but that those losses are worth future gains.

We'll have to see if this move from AMC cuts into the growth projected by MoviePass or not.

AMC's Stubs A-List launches June 26, and it should be interesting to see how it does in comparison to Moviepass.

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