Netflix testing new Ultra subscription tier

Netflix could soon announce some changes to its pricing schedule with the addition of a fourth plan

Some Italian users say "promotional material" from Netflix indicates the new plan would halve the number of screens Premium users can use simultaneously from four to two, PhoneArena reports.

Currently, it costs £9.99 to subscribe to the Premium tier, which includes access to 4K HDR and Dolby Atmos where available.

Engadget noted that prices for the Ultra plan varied among users in the test from €16.99 ($19.77) to €19.99 ($23.26) per month.

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Netflix runs a test in Europe right now that lists a fourth subscription plan called Ultra to some customers when they open the plan selection screen on the site. Now this plan has not officially launched yet, but Netflix is currently testing it as an option for some subscribers. The main difference between Premium and Ultra, according to Variety, is the availability of HDR, also known as high dynamic range, which "provides more vibrant color reproduction and higher contrast".

There's no guarantee that the Ultra tier will be rolled out to everyone, but if it is, many users will be unhappy about what appears to be a sneaky price hike. Rather than being able to watch Netflix content on four screens simultaneously as it stands now, Premium subscribers might only have support for two screens, while the new Ultra plan will come with support for four displays. Would another price hike encourage you to send the streaming giant packing? To continue streaming on four devices, you'll need to upgrade to the Ultra plan. So, you have to earn it first by doing spectacular content that everybody wants to see. Well, it looks like Netflix is testing new stream limitations on Netflix accounts. Its website says the company may need to adjust prices to "respond to local market changes" such as taxes or inflation.

CNET got confirmation from Netflix that the company is "testing slightly different price points and features to better understand how consumers value Netflix".

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