Amazon says it's working to resolve glitches

Amazon Prime Day 2018: Best deals so far including TVs, Fitbit and Echo Show

Prime Day is one of Amazon's most important days of the year, when it hosts Black Friday-like deals in the middle of July. It's hoping to keep Prime attractive for current and would-be subscribers after raising the USA annual membership fee by 20 per cent to $119 and to $12.99 for the month-to-month option. This trend of Amazon devices being popular buys extended into the Echo Spot and Show, with Prime Day being the most significant event in terms of sales for these two.

The e-commerce giant's website experienced outages in the USA, with thousands of reports of problems flooding into Downdetector, a site that tracks service interruptions and outages.

It feels practically necessary for a game like Bayonetta, but could also be especially useful for tricky platformers such as Rayman Legends, which is now on sale for £21.99 during Prime Day too.

Twitter lit up with screen shots of Amazon's Prime Day failures, which featured photos of dogs and the words "sorry".

But customers in Seattle said they were experiencing difficulties with the Amazon site most of the day.

"We've seen a 55% lift in online sales YoY over the course of Prime Day for large retailers - massive growth that we attribute to shoppers making purchases online with a variety of retailers".

Just 10 minutes into its 36-hour bonanza of deals, Amazon was getting glitchy. In the first 15 minutes of Prime Day, Tomofun sold 500 units of its Furbo dog camera. "Prime Day has turned into a huge opportunity for all online retailers", said Taylor Schreiner, director of Adobe Digital Insights.

Customers reacted with anger to the site issues, even going as far as to threaten cancelling their Prime memberships due to the problem.

Amazon warehouse workers have also been talking to the press, and claim they're under constant pressure to fulfill delivery orders.

Customers purchased more than five million items in each of the following categories: Toys, Beauty products, PCs and computer accessories, Apparel and Kitchen products. It said it sold millions of devices that work on the Alexa voice-activated platform, with top-sellers including the Fire TV Stick streaming device and the Echo Dot speaker. Amazon's Prime Day bargains includes the Kindle Paperwhite E-reader priced at $79.99 rather than the regular price of $119.99. The company didn't provide a number, but continued Prime membership growth is key to the company's long-term growth due to their spending patterns, buying about two times as much as non-Prime members, Moody's said.

It's not only Amazon putting on deals today and tomorrow.

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