Why Google doesn't stand a chance in China's search market

Sergey Brin

Dragonfly is reported to be an effort to provide Search and personalised mobile news to China, in compliance with Chinese government censorship and surveillance requirements.

As the recent developments have suggested, Google is looking to enter the Chinese search market by accepting the restrictions put by the Chinese government and creating a censored version of its search engine.

It is not the first time Google employees have spoken out against the company's decisions.

The letter reportedly calls on executives to review ethics and transparency at the tech giant.

Google is yet to comment on the matter.

The employees are reportedly anxious about kowtowing to China by implementing the government's requests for censorship. Yes, Android is prevalent, but Google services are not, which means that the income stream for the company is around about zero. After those discussions, a company official suggested changing the topic because the executives' comments were already being leaked online, one of the people said.

"Currently we do not have the information required to make ethically-informed decisions about our work, our projects, and our employees", they say in the letter, according to the Times.

At a townhall gathering of employees on Thursday, Google CEO Sundar Pichai said the firm was committed to transparency, and that while it was "exploring many options", it was "not close to launching a search product in China", the Financial Times reported, citing a person present at the meeting.

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Their last protest centered on the company's willingness to help the US military improve its drone program through Project Maven.

Google's search engine is now blocked in China due to tight controls over speech.

Pichai told employees: "We'll definitely be transparent as we get closer to actually having a plan of record here" on Dragonfly, according to the transcript.

"We, the undersigned, are calling for Code Yellow addressing Ethics and Transparency, asking leadership to work with employees to implement concrete transparency and oversight process", the petition said. Dragonfly and Google's return to China raise urgent moral and ethical issues, the substance of which we are discussing elsewhere.

TAKING A STAND. Apparently, Google employees were not happy to hear about Dragonfly.

When Google pulled out of China in 2010, Sergey Brin, the company's co-founder, said it objected to the country's "totalitarian" policies when it came to censorship, political speech and internet communications.

"Then the Chinese government can say, 'Google is OK with it too, '" he said.

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