Google for India: Google Pay, Google Home with Hindi support and more

Google Tez rebranded as Google Pay, to offer loans via banks

"In addition to this, we are also introducing an India first "Form Ads" on Search, that allows advertisers to generate leads seamlessly from their mobile search ads", Spalding added. Furthermore, online video now accounts for 75% of all mobile traffic. Google then announced three launches towards that goal of expanding the reach of Indian content.

With Project Navlekha, Google plans to get offline newspapers and other print publications online. Second, users of the Google Go app can pull up any web page in English, Hindi, Bengali, Marathi, Malayalam, and Tamil, and simply listen to it with each word lighting up as it's read. Go app is capable of redaing reading articles and websites for readers which was announced today at the event conference of Google 4 India.

The Mountain View-based company also says it's working to bring more Indian language content online with a new project called Navlekhā (derived from Sanskrit for "a new way to write").

Google has updated its Maps Go app to bring turn-by-turn navigation support as well as a revamped home screen. Under the hood Google Pay uses ultrasonic waves to create one-time code for digital payment.

"We've learned that when we build for India, we build for the world", Caesar Sengupta, vice president of Google's Next Billion Users initiative and Payments, said at the "Google for India" event in New Delhi on Tuesday.

Google's Tez payments app is being renamed Google Pay, to bring it at par with its worldwide counterpart without losing aspects that are specific to India. Features such as sending gifts with Happy Birthday Spark to friends, paying a merchant directly from your bank account remain unchanged.

Google is also hoping to boost financial inclusion through Google Pay, and is partnering with local financial institutions including GDFC Bank, ICICI Bank, Federal Bank and Kotak Mahindra Bank to facilitate pre-approved loans for customers through Google Pay.

According to GSMArena, Google announced the list of 30 new names of banks which includes Edge FCU, City Credit Union, Incredible Bank, Forward Bank, Wyoming Bank & Trust, Kentucky Bank, United Bank and Trust, Granite Credit Union, among others. "We expect to start rolling out services by the end of the year with cities like Vijayawada and Visakhapatnam, to connect gram panchayats, primary health care centres and other public places", he said.

Designed for areas with slow or unreliable Internet access, the Google Go search app can now read web pages aloud, Google has announced in a blog post.

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