Apple touts its largest screens, cheaper models in iPhone revamp

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CEO Tim Cook showed off the iPhone XS Max, which has a bigger screen than the one on last year's dramatically designed model, the iPhone X. It'll cost about $1,100, topping the iPhone X, which at $1,000 seemed jaw-dropping at the time. The hottest rumor floating around is that it'll be called the iPhone XS, an upgrade to the existing iPhone X in both 5.8 and 6.5-inch versions.

The iPhone XR, on the other hand, gets a 6.1-inch screen with Liquid Retina HD display.

The iPhone XR is Apple's third new handset this year, which makes a few compromises, such as an aluminium frame, instead of stainless steel, and only one 12-megapixel camera on the back.

To differentiate itself from the iPhone XS series, the XR gets the iPhone 5C treatment with a choice of six colours, namely Blue, White, Black, Yellow, Coral and Red.

Apple has unveiled the most expensive iPhone it has ever made, as part of a range of new product announcements. The 512GB iPhone XS Max will put a €1,300 dent in your pocket.

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You can start pre-ordering the new iPhone Xs and Xs Max on September 14, this Friday. This one will cost nearly $1,100, topping last year's iPhone X, which at $1,000 seemed jaw-dropping at the time. This is a cheaper version of the iPhone and is made from all aluminum and glass and comes in a variety of colors. Want a fully decked out iPhone XS Max? Apple will continue to sell the iPhone 7 and iPhone 8 in both regular and Plus sizes, starting at $449 for the former and $599 for the latter. Other noteworthy features include Gigabit-class LTE and dual-SIM support with eSIM technology (China will still have two physical SIMs, we're told).

The iPhone XR was just released by Apple amid much fanfare in California; retailing at $749 (£749) upwards, it is powered by an A12 Bionic chip, and comes in three storage options: 64GB, 128GB and 256GB. Add to that, the iPhones also pack an augmented reality feature. Instead of the impressive IP68 dust and water resistance rating that the XS range has, the iPhone XR will only have IP67, which is an worldwide scale judging how water or dust resistant something is. The 7MP TrueDepth front camera can do portrait lighting along with as Animojis and Memojis.

The Max is the Xs' bigger brother.

The new watch, positioned as a more comprehensive health device, will be able to detect an irregular heartbeat and start an emergency call automatically if it detects a user falling down, potentially appealing to older customers. The new models are successors to last year's iPhone X, iPhone 8 and iPhone 8 Plus.

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