John Lewis Christmas advert finally arrives starring Sir Elton John

Credit Homeless Link

Featuring the singer's "Your Song", 2018's John Lewis Chrsitmas ad takes viewers through his glittering career, centring on Sir Reginald's greatest gift of all: his piano.

Set to John's hit Your Song, the ad begins in the present day and works backwards chronologically through Elton's life until the moment he receives the "piano that changed his life forever".

Just like previous years, the advert tells a detailed story of the gift of giving with the focus being on a young boy and how one gift altered the course of his life.

After weeks of speculation, Sir Elton John has been confirmed as the star of John Lewis' festive visual offering.

And others pointed out that Elton John also has a biopic Rocketman coming out in May 2019, and that this advert is surely the ultimate promotional opportunity.

The two-minute film charts the life of the iconic pop star, using four actors to show key moments in his life, going right back to when he was given his first piano at Christmas.

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And it looks like fans were bang on, as the advert follows how one gift inspired a little boy's entire life.

In a bid to ramp up the excitement about the John Lewis Christmas advert, ITV altered the well known theme tunes to give an important clue about the highly anticipated clip.

Love it or loathe it, the launch of the John Lewis Christmas ad has undoubtedly become an event, and the company has pulled out the biggest of musical guns for its 2018 Xmas campaign.

"Ah yes, that old saying; "Nothing says "it's Christmas" like Elton John"," wrote Si Hawkes on Twitter.

Many users said the ad is too Elton John marketing heavy, especially considering he is about to embark on his "final" world tour 'Yellow Brick Road'.

A third continued: "It's ridiculous, if celebrities want to do an advert to promote an upcoming tour, they should not be taking a fee, and they really can't call it a Christmas advert".

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