Netflix Warns Against People Doing 'Bird Box Challenge'

The Internet Isn’t Having A Single Bar Of Kim Kardashian’s Reaction To ‘Bird Box

A viral "Bird Box" challenge is taking over the internet, and Netflix is urging fans to not participate in it.

The new Sandra Bullock Netflix movie Bird Box has proven to be incredibly popular, but now the streaming giant has issued a warning to viewers about it.

But in the real world, some people have taken to social media with the "Bird Box" meme challenge, posting video of themselves walking around outside while blindfolded. Netflix responded on Twitter today telling folks not to get hurt, but thanking them for their love of the movie.

To be fair, the "Bird Box Challenge" does seem to be kind of a thing.

The movie bowed December 21 worldwide on Netflix and spawned a slew of other internet memes, mostly revolving around the blindfold conceit.

Netflix is now begging people not to do the Bird Box Challenge.

"Bird Box" is directed by Susanne Bier, based on Josh Malerman's 2014 novel of the same name. People are even doing 24-hour challenges and documenting it all. As such, Bullock's character and two small children embark on a drama-filled, risky journey blindfolded. While many of these videos are amusing to watch, Netflix wants to be sure that people are being careful and that no one winds up hurting themselves. In this "Bird Box Challenge" the man's baby ends up walking right into a wall and it looks extremely very bad.

2019 just started, and it's a hot mess already.

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