Rihanna, LVMH launch new fashion brand 'Fenty'

Rihanna Makes History With LVMH Fenty Line

We can expect to see the first looks from her LVMH-incubated brand, now dubbed Fenty Maison, later in May.

Rihanna is also not a rookie to the apparel market either.

Singer Rihanna is to launch a fashion label with French luxury goods group Moët Hennessy Louis Vuitton (LVMH). (Rihanna, meanwhile, will contribute her time, name and the value that comes with her personal brand.) As Vox puts it, "the basic idea and general presence of Rihanna is worth more than $30 million". This is proof that nothing is impossible. "I'm ready for the world to see what we have built together".

Her Fenty Beauty operation - which is also involved a hook-up with LVMH - racked up sales of more than $100 million within weeks of its 2016 launch.

Arnault said "everybody knows Rihanna as a wonderful singer, but through our partnership at Fenty Beauty, I discovered a true entrepreneur, a real CEO and a terrific leader". Virgil Abloh-also a multi-hyphenate creator who has his own fashion label, but also designs Rimowa suitcases, Evian water bottles, and Ikea furniture-made waves when he was tapped by Louis Vuitton to become the head of menswear a year ago. She previously created a line of shoes and athletic-inspired apparel under the Fenty x Puma label (which was a venture from Kering, an LVMH rival).

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Rihanna is not the only pop icon to have become a fashion industry player.

In 2017, it returned to NY for a show at the Park Avenue Armory that featured freestyle motocross racers zooming around a runway and doing tricks over mounds of sparkly pink sand. Furthermore, it illustrates the potential still to be tapped by famous figures and the loyal followings they've cultivated.

Will Rihanna's Rumored Fashion Label With LVMH Take Off?

While little about the brand has yet to be revealed beyond the logo and a teaser digital presence, eager devotees won't have to wait long.

The fashion company will debut the first collection this spring.

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