Amazon plans to start drone delivery shortly

CREDIT Janko Roettgers  Variety

Amazon is having quite the week at Las Vegas' re:MARS (Machine Learning, Automation, Robotics and Space) conference.

Amazon plans to first test the drones by having them deliver such items as toothpaste and razors, according to the report. "The simplicity of the customer experience belies the complexity of the technology behind it", Wilke said of the new feature.

"We also need to limit the number of failures because if a drone falls out of the air, it does have enough energy to cause some serious damage to people or property". Amazon too sees our lovely blue airspace as prime real estate for getting junk to you even faster.

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"We are highly innovative and customer-obsessed, and we will continue to create new experiences for customers to discover the products they want and love", explains said Amazon's Consumer Worldwide CEO, Jeff Wilke.

"If you take a photo of something you like and Amazon finds it and sends it to you and the quality isn't near your expectations, you're probably not going to use it again", he told Retail Dive in an interview.

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"It's also very good business for Amazon because it's (a) very high capex undertaking; it's multiple billions of dollars of capex", he said. It will be, in many ways, an experiment. "You've got to have something that might not work".

"Many of those experiments will fail, but "big failures" are a necessary part of the journey toward success, he said".

Amazon CEO Jeff Bezos announces Blue Moon, a lunar landing vehicle for the Moon, during a Blue Origin event in Washington, DC, May 9, 2019.

Mr Wilke did not say where in the world the drone deliveries would initially take place, or precisely when.

Direct Action Everywhere said in a statement that the man was an activist who wanted to call on Harris "to support ordinary citizens rescuing animals rather than the factory farms that abuse animals".

Above all, he said, entrepreneurs should be "customer-obsessed".

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