Amazon Prime Day 2019 breaks records yet again

Amazon Workers Strike As'Prime Shopping Frenzy Hits

Prime Day 2019 ran for 48 hours. A year ago only two retailers saw a lift over their average Tuesday baseline that was higher than Amazon's.

Amazon Assistant is a free browser extension and plug-in offered on select platforms that alerts users about the deals at the site they're visiting while comparing products and prices to the ones Amazon.com offers. Amazon's own devices proved particularly popular. Top selling devices included Echo Dot, Fire TV Stick with Alexa Voice Remote and Fire TV Stick 4K.

Here are a few data points from Amazon that will be examined by analysts to estimate revenue.

How can I participate in Prime Day?

Some other eye-popping category numbers from Amazon: Over the two days Prime members purchased more than 100,000 lunchboxes (it seems lots of kids still use these), 100,000 laptops, 200,000 TVs, 300,000 headphones, 350,000 luxury beauty products, 400,000 pet products, 650,000 household cleaning supplies and more than one million toys. July 16 added nearly as many new subscribers.

Some of the top-selling deals for the home were the iRobot Roomba 690 Robot Vacuum, MyQ Smart Garage Door Opener Chamberlain MYQ-G0301 and Amazon Smart Plug.

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That has helped prevent a more rapid and potentially disruptive slowdown, but at the price of creating additional financial risks. It has also moved to provide a liquidity boost by reducing the amount of cash banks must hold in reserve .

A record number of Prime members shopped during the sale.

Amazon's expansion has also sparked criticism that the company has become too powerful. "Due to its 'halo effect, ' large retailers with major discounts online reaped the benefits of Prime Day, seeing 68% lift in revenue across the two days, while niche retailers also saw a significant increase in online sales at 28%".

In brief: Prime Day 2019 was also the fastest Prime Day ever as millions of items shipped in one day or faster using Prime Free one-day, Prime Free same-day or Prime Now delivery options.

Unfortunately, this bombastic new Prime Day deal only applies if you've never watched anything on Prime Video before.

Email was the primary vehicle to convert sales. According to Adobe Analytics, Prime Day 2019 marks only the third time ecommerce has pushed past the $2 billion, single-day-sales make outside of the holiday season.

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