Apple to announce pricing for its streaming service at the iPhone launch

Apple Arcade is almost here

That will surely put pressure on Netflix, which recently raised its base price, and on Disney+, which launches November 12 at $6.99 per month.

Wedbush analyst Dan Ives says the streaming price is a "show stopper".

Apple's head of Worldwide Video said in a statement, "With Apple TV+, we are presenting all-original stories from the best, brightest and most creative minds, and we know viewers will find their new favorite show or movie on our service".

With smartphones becoming everything else but a talking device, the next generation of iPhones has to drive users into a new era of productivity and entertainment - not a hard job for Apple veteran Cook as he prepares for the launch at the company's Cupertino-based headquarters on Tuesday. Nomura, in a note in March, correctly predicted that pricing would have to be low "given the small content library at launch", and added, "If Apple is playing the long game here it could pressure financials for years".

Apple also announced its video game service, Apple Arcade, will be a tab in the App Store and available starting September 19 and cost $4.99 a month, with a one-month free trial.

The service is launching in more than 100 countries at once.

25 bodies found as search for California boat fire victims suspended
Five crewmembers sleeping on the top deck of the 75-foot (20-metre) commercial scuba diving vessel were rescued, according to Lt. The Conception has a capacity of 46 passengers, and life rafts and jackets for 110 people, according to the company's website.

Additionally, Apple unveiled its first big exclusive games coming to Apple Arcade.

Apple announced the price and a November 1 launch date at an event on Tuesday. Previously announced shows include "The Morning Show", a cutthroat drama starring and executive produced by Reese Witherspoon and Jennifer Aniston, and starring Steve Carell. Meanwhile, streaming content provider Roku (ROKU) swooned by as much as 12% on the TV+ news.

The global revenues from streaming video services will reach $159 billion in 2024 - more than double the figure of $68 billion in 2018.

The trade war between the United States and China has complicated Apple's effort to gain ground in that market, where gains by local titan Huawei have come partly at the California-based company's expense.

It's heartening to see Apple take an interest in promoting high-quality games with artistic value. The service will be available on the Apple TV app on iPhone, iPad, Apple TV, iPod touch, Mac and other platforms, including online, for US$4.99 per month with a seven-day free trial.

The research firm IDC estimates iPhone shipments plunged 25% during the first half of this year.

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